Spotify Wrapped expands to include your favorite music from the decade, plus podcaster metrics
TechcrunchSpotify’s annual “Wrapped” feature, which allows listeners to look back on their favorite music from the year, is expanding in 2019 to include a whole decade’s worth of favorite tunes, the company announced today. In addition, the feature is for the first time being made available to podcasters, in addition to Spotify users and Spotify artists.
“Wrapped” has become one of Spotify’s more anticipated releases among those who use the service regularly, as it allows users to explore their own top songs, top artists, top genres and minutes listened for the year. Many users also like to share their “Wrapped” findings on social media, like Facebook, Instagram, Twitter and Snapchat.
As 2019 draws to a close, Spotify is offering its annual version of the personalized “Spotify Wrapped,” as well as a new one that showcases your listening history through the last decade. That means your Wrapped will include the songs, artists, albums and podcasts you discovered on Spotify in 2019, plus the artists you streamed over the past decade, through a “My Decade Wrapped” option.
Notably, Spotify’s chief rival Apple Music last month launched its own multi-year retrospective, with “Replay,” a personalized playlist of your top songs by year. Replay is very much like Wrapped, except that it includes playlists for every year you’ve subscribed to Apple Music, retroactively.
Spotify’s launch of “My Decade Wrapped” is clearly meant to be a competitive offering.
This year, the feature is for the first time being integrated directly in the Spotify app, in addition to being available on the web at spotify.com/wrapped, as before. It’s also now highlighting how global users’ listening habits are, by showing your top artists on a world map.
Spotify Premium subscribers, meanwhile, will have access to more personalized data stories and insights, including things like the numbers of artists discovered and the top artist they discovered. Besides being a fun point of reference for Spotify users, this sort of data can help reinforce the company’s brand message — that Spotify is more than just another streaming music app. It aims to demonstrate that it can actually help users discover new music, not just offer them an easy way to play the songs and artists they already know.
The final product, including now both the “2019 Wrapped” and “My Decade Wrapped,” can be posted to social media with the provided share card that summarizes your top tracks, artists and listening history.
